Premiere Bond

Producer - October / November 2002
LNN for ITV1 Network (Commissioned by LWT) and VIP CCTV Event Coverage


Tx: ITV1, 11.30pm, Tuesday 19th November 2002. Presenter: Julia Bradbury.

Monday 18th November 2002 witnessed one of London's biggest ever movie premieres. James Bond celebrated his Ruby anniversary and twentieth movie, Die Another Day, while H.M. Queen Elizabeth II completed one of the last official engagements of her Golden Jubilee year. The two events coincided at the Royal Albert Hall, in front of the world's media.

Pierce Brosnan joined his co-stars Halle Berry, Toby Stephens, Rosamund Pike, Rick Yune, John Cleese, Will Yun Lee, Madonna and their director Lee Tamahori in the Royal Box. The V.I.P. audience boasted three senior Bonds - Roger Moore, Timothy Dalton and George Lazenby - and 40th anniversary guest stars such as Fiona Fullerton, Shirley Eaton, Maud Adams, Lois Chiles, Richard Kiel, Shirley Bassey and director Lewis Gilbert.

My team and I faced two important challenges. First, to cover the star arrivals and royal presentation. This material was relayed to three giant video screens on the walls of the Royal Albert Hall. Our brief was to provide a seamless, live show for the V.I.P. audience inside and members of the public outside.

Secondly, in a run-up period of just two weeks, we shot special new interviews with the costume designer Lindy Hemming, SFX supervisor Chris Corbould, second unit director Vic Armstrong and composer David Arnold. We investigated Bond's costumes, gadgets, stunts and music in Die Another Day, and looked at how these Bond essentials had developed over forty years.

These features, plus interviews from our live coverage, had to be combined into an entertainment special, to be shown on ITV1 the FOLLOWING NIGHT. I left the Royal Albert Hall with a bag of tapes at 8.30pm, and sat up all night with editor Danny Harvey to piece it all together, without a break. We finished at 4pm on Tuesday. Danny's efforts did us all proud.

Of all the photographers and film crews in attendance, ours was the official premiere TV crew, given full access to all the stars present. Even Madonna granted us a few words.

Despite the 11.30pm slot, the show won respectable ratings of 2.3million, a 26% share. I'm proud of my team for creating such a strong programme in the tightest circumstances, and putting in some entertaining archive content that made it a little bit more than just a puff-piece for Die Another Day.

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